Quantas Twitter Faux Pas

Poor Quantas, can’t do right from wrong it seems. My posting earlier this month was serious when I asked the question “what else could the Company be faced with”? – I didn’t expect it to be a self-inflicted PR gaff from a social media campaign.

The foray into social media using Twitter has caught Quantas out before. Earlier in August it offered a prize of two rugby tickets. I won’t relay the story but the politically correct brigade failed to see any humour in the winning rugby fans dress sense and Quantas found itself in trouble.

This week Quantas asked an innocent question of their Twitter followers to”name their dream luxury in-flight experience”. Against a backdrop of industrial relations problems and service delivery issues the wit and sarcasm was quick to fly and not in a positive direction either.

How do you control the viral media of social networks? you can’t of course but perhaps you can learn from others how to manage it.

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About Michael Carr

Specialising in Strategy, Systems and Organisational Design I've had a varied and rewarding career and been fortunate to work for some superb companies such as Courtaulds, Unipart International, Akzo Nobel and more recently Jaguar Landrover, all luminaries of a solid, disciplined and a conservative, though never lacking in innovation, approach to business management and development. Augmenting my career with studying for my MBA at Warwick in the early 90's has given me a balanced and I believe rich resource set to draw upon in my Consultancy Practice. My Clients have been good to me, tolerating my idiosyncrasies, giving me enough rope to go along the journey that I was taking them and hopefully in return I've been able to repay them by raising the bar and their business performance, giving them the results and achievements they were looking for. I really enjoy my work and love the challenge - isn't that what it's all about?
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